拉法基：投資傾向發(fā)展中國家
在過去的五年中，拉法基在亞洲、拉丁美洲、非洲、東歐等發(fā)展中地區(qū)的新興市場的投資額超過了總投資的50％，在這些地區(qū)的銷售占20％，收入占36％。拉法基總經(jīng)理認(rèn)為：“就整體情況來說，在水泥行業(yè)，新興市場比老市場提供的盈利機(jī)會更多”。
該集團(tuán)計劃派遣經(jīng)專門訓(xùn)練的隊伍到這些發(fā)展中國家去。“這些隊伍了解這些地區(qū)，并且知道如何把握機(jī)會，這是成功的關(guān)鍵，”經(jīng)理說，他還列舉在韓國的代表，拉法基代表從1980年開始就在那里經(jīng)營。
拉法基在75個國家有辦事處，雇傭員工75，000，去年銷售量是137億歐元，運營量是19億歐元。
原文：
Emerging market cement business booms
PARIS - French cement producer Lafarge has unveiled a plan for operations in emerging market countries, which are seen as a key part of its development strategy.
In the past five years emerging market nations in Africa, Latin America, Asia and central and eastern Europe have accounted for more than 50% of Lafarge's investments, 20% of its sales and 36% of its operating earnings.
"Overall, emerging market countries - in the cement sector - offer profit potential comparable to that of older markets," said Lafarge general director Bernard Kasriel.
The group plans to dispatch trained teams to prepare the ground for its activities in emerging countries.
"The formation of teams who know the region and are ready to seize windows of opportunity are the keys to success," Kasriel said, pointing to South Korea, where Lafarge representatives have been present since the 1980s.
Lafarge is active in 75 countries, employing 75,000 people at 2,100 sites. Sales last year came to 13.7 billion euros (16.7 billion dollars) and operating results to 1.9 billion euros.
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